{"id":2448,"date":"2025-02-07T23:04:38","date_gmt":"2025-02-07T14:04:38","guid":{"rendered":"https:\/\/sarangip.com\/en\/?p=2448"},"modified":"2026-07-09T19:33:24","modified_gmt":"2026-07-09T10:33:24","slug":"export-goods-prioritize-trademarks-including-overseas-before-filing","status":"publish","type":"post","link":"https:\/\/sarangip.com\/en\/export-goods-prioritize-trademarks-including-overseas-before-filing\/","title":{"rendered":"[The Sarang Way] Export Goods? Prioritize Trademarks, Including Overseas, Before Filing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In <strong>Korea\u2019s export-driven economy<\/strong>, the industrial structure heavily relies on <strong>manufacturing<\/strong>, which accounts for <strong>30% of GDP<\/strong>, making Korea the top-ranked among OECD countries and <strong>5th in the world<\/strong>. According to a <strong>2015 statistical report<\/strong>, manufacturing exports comprised <strong>86.8%<\/strong> of Korea\u2019s total exports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given this reality, many companies plan for <strong>overseas expansion<\/strong> from the outset when developing new products. This includes considering <strong>brand strategy<\/strong>, <strong>verbal pronunciation<\/strong>, <strong>potential negative perceptions<\/strong>, and most importantly, <strong>trademark registration<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When targeting international markets, it is crucial to:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Search for prior trademarks<\/strong><\/li><li><strong>Assess the registrability<\/strong> of the trademark in both domestic and key export markets<\/li><li><strong>Establish a strategic registration plan<\/strong> to minimize costs and delays<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How We Can Help<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Please let us know whether your new brand is for <strong>domestic use<\/strong> only or for <strong>export<\/strong>. If export is planned, specify the target countries. We will conduct <strong>simultaneous prior trademark searches<\/strong> both at home and abroad before filing your domestic trademark application.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Options for Overseas Trademark Searches<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We offer <strong>three options<\/strong> for conducting trademark searches in overseas markets:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Searching Free Online Trademark Databases<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We conduct a concise search using free online databases such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TMview<\/strong><\/li><li><strong>WIPO Global Brand Database<\/strong><\/li><li>Patent office databases from major countries<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No cost involved<\/li><li>Search results can be provided within <strong>two days<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Limited reliability<\/strong> due to a lack of local expertise<\/li><li>Some countries do not provide online trademark databases or support similar trademark searches<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Searching Through Outsourcing Companies<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We collaborate with specialized patent search companies (e.g., <strong>WIPS<\/strong>) to provide raw data and judge registrability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lower cost compared to working with local agents<\/li><li><strong>Reduced omission risk<\/strong>, even for countries without online databases<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The <strong>reliability of search opinions<\/strong> may vary, as distinctiveness and similarity judgments differ by country and examiner<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Searching and Judging Through Local Agents<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We work with <strong>local attorneys<\/strong> in key markets who conduct searches and provide expert opinions on registrability. We have collaborated with reliable agents in major countries for over <strong>10 years<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Highly reliable<\/strong> search results and expert judgment<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>High cost<\/strong>, particularly in regions like <strong>the US<\/strong> and <strong>Europe<\/strong>, where services are often billed on a time basis, making search costs comparable to trademark application fees<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choosing the Right Option<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these options has strengths and weaknesses. We tailor our approach depending on the <strong>size<\/strong> and <strong>importance<\/strong> of your project:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Option 1<\/strong> is sufficient for most cases without significant risks.<\/li><li><strong>Option 2<\/strong> offers a better balance between cost and thoroughness.<\/li><li>For <strong>critical trademarks<\/strong>, <strong>Option 3<\/strong> is the most reliable choice.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Launch Your Export Brand with Confidence<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you are developing new export product brands, let <strong>Sarang IP Law Firm<\/strong> help you establish a comprehensive trademark strategy. From <strong>searching<\/strong> to <strong>registration procedures<\/strong>, we provide expert guidance at every step.<\/p>\n\n\n\n<div style=\"height:89px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact us today<\/strong> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Korea\u2019s export-driven economy, the industrial structure heavily relies on manufacturing, which accounts for 30% of GDP, making Korea the top-ranked among OECD countries and 5th in the world. According to a 2015 statistical report, manufacturing exports comprised 86.8% of Korea\u2019s total exports. Given this reality, many companies plan for overseas expansion from the outset&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-unique-services","category-11","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"In Korea\u2019s export-driven economy, the industrial structure heavily relies on manufacturing, which accounts for 30% of GDP, making Korea the top-ranked\u2026\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"sarangip\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/sarangip.com\/en\/export-goods-prioritize-trademarks-including-overseas-before-filing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Sarang IP Law Firm\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"[The Sarang Way] Export Goods? 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