OUR SERVICES

Beyond Protection, Towards Value

IP strategy built around your brand — and around your industry.

THE SARANG EDGE

Why global businesses choose Sarang IP

50%
K-Beauty at our core
Half of our client base is Korean cosmetics companies — we helped drive K-Beauty’s global expansion.
0
“Foreigner Premium”
Our AI-driven system COSMOS eliminates translation and administrative overhead — global clients pay the same rates as domestic partners.
20+yrs
Senior partners on every case
One dedicated senior expert takes full responsibility from first consultation to final registration.
2,253+
Clients since 2012
With 9,675+ trademark and 1,913+ patent & design applications filed in Korea and abroad.
CORE SECTORS

Industries we know inside out

Understanding the unique lifecycle of each sector, we bridge the gap between technology and branding —
with trademarks at the heart of your brand identity, reinforced by patent and design strategies.

Cosmetics

Brand-first IP strategy for the industry we know best — from naming to global rollout.

Beauty & Medical Devices

Where regulation meets innovation — devices protected by patents, designs, and marks together.

Functional Ingredients

Science-backed claims deserve science-grade protection for formulations and applications.

Software Systems

BM and software patents drafted by experts who once built software themselves.

We are particularly committed to securing overseas IP rights for export-driven enterprises — turning domestic success into international recognition.

We proactively analyze regulations across key global markets to build an IP barrier competitors cannot breach, transforming your intellectual property into a decisive business asset for sustainable growth and worldwide market leadership.

HOW WE WORK

High-Tech Efficiency, High-Touch Expertise

“IP with Heart” means embracing cutting-edge technology for efficiency —
and combining it with genuine care to deliver superior value.

01 · INNOVATION FOR FAIRNESS

COSMOS, our AI-driven case system

COSMOS has drastically cut case-management time and operational costs. With AI eliminating expenses like translation fees, we removed the “Foreigner Premium” — and freed our senior partners to focus entirely on strategy, not paperwork.

02 · CLIENT IMMERSION

One dedicated expert, start to finish

We study your industry, corporate culture, and product vision before we draft a single page. A single senior expert owns your case from first consultation to final registration — minimal outsourcing, strict confidentiality, consistent quality.

03 · GLOBAL CONNECTIVITY

Real-time visibility, wherever you are

A real-time IP status dashboard gives you instant access to your portfolio’s progress, and HD video conferencing (Zoom, Google Meet) makes every meeting feel like we’re in the same room.

WHAT WE DO

Six ways we protect your core assets

SERVICE 01

MARKWIDE
Global Trademark Expertise Center

Global Search │ Global Registration │ Global Dispute Resolution
Markwide

Exporting your products overseas? Then international trademark registration is not optional — it is essential. Facing a rejection, an unexpected cease-and-desist letter, or a dispute abroad? Markwide is here to help.

Markwide is the International Trademark Expertise Center established by Sarang IP Law Firm, covering the full lifecycle of your marks abroad:

Global trademark search — clearance before you commit, in every target market.
Global trademark registration — direct filings and Madrid Protocol strategy, optimized for cost.
Global dispute resolution — oppositions, cancellations, and negotiations, wherever they arise.
SERVICE 02

MARKSECURE
Online Anti-Counterfeiting

Platform Monitoring │ Counterfeit Detection │ Takedown & Enforcement
Marksecure

Counterfeits don’t just steal revenue — they erode the brand trust you have spent years building. Marksecure, Sarang IP’s anti-counterfeiting service, finds and blocks fake goods on online platforms before they reach your customers.

Monitoring — continuous scanning of online marketplaces and platforms for infringing listings.
Detection — identifying counterfeit products and unauthorized sellers targeting your brand.
Takedown & enforcement — swift removal of infringing listings, backed by legal escalation when needed.
SERVICE 03

PAT + CERTI
Patent + Company Certification

Patents │ Corporate Certifications │ Product Certifications

Applying for government support programs? Need to prove your product and company’s competitiveness to investors? Patents and certifications together are what launch products — and win funding.

Technology — secured with patents that hold up under scrutiny.
Business systems — certified via ISO 9001, ISO 14001, ISO 45001, Venture Business, and INNOBIZ.
Products — certified to standards such as CE and KS.

Sarang IP collaborates with trusted expert partners to deliver patent consulting and certification as one seamless package.

SERVICE 04

IP Consulting

IP Portfolio │ Patent Ideation │ Leapfrog Scheme │ Registration Strategies

We provide cost-effective, strategic solutions tailored to how you manage technology. By analyzing your company’s technologies and ideas, we develop IP strategies aligned with your corporate objectives — from future management strategy to proactive handling of potential disputes.

IP portfolio design — domestic and international patents and trademarks, mapped to your roadmap.
Patent analysis — invalidation studies, Freedom-to-Operate (FTO), and scope determination.
Valuation — technological value assessments that turn intangible ideas into bankable assets.
Naming strategy — trademark registration strategies for brand names, at home and abroad.
SERVICE 05

IP Registration

Patent │ Utility Model │ Industrial Design │ Trademark │ Copyright

We manage the entire application process — precise preliminary reviews, responses grounded in decades of experience, and complete case resolution. Before filing, we consult on the registration route that best fits your industry and your company’s vision.

Four key regions — partner offices with 10+ years of experience in the US, China, Europe, and Southeast Asia keep quality high and costs efficient.
International systems — we actively use the Madrid Protocol and PCT to minimize unnecessary costs and save time.
Route optimization — each country’s system, criteria, cost, timeline, and success rate weighed before we file.
MOU partners in China — close-contact services at reasonable prices through two local offices:
· Overall Chinese IP matters: FANG & ASSOCIATES
· Trademark disputes: 惠州市韵晓知识产权代理有限公司
SERVICE 06

IP Dispute

Opposition │ Appeal │ Trial │ Appraisal

Unauthorized filings, imitations, fraud — defects in applications and registrations can be prevented and remedied. We pursue the best outcome with realistic strategies and honest success assessments, backed by reasonable cost structures and careful case management.

Trials & appeals — oppositions, invalidations, and scope confirmation trials, built on 353+ trial cases.
Negotiation · Mediation · Arbitration — extensive experience resolving disputes through rights transfers and settlement.
Litigation — with our advisory attorneys at law: injunctions, criminal charges, and damages claims for patents, designs, and trademarks.
PROOF, NOT PROMISES

See how we actually work

Real cases, real strategies, real outcomes — documented on our Insight Board.

Growing Business with Care — Your True IP Partner, Sarang IP
Sarang IP Law Firm Sarang IP Law Firm · Managing Partner SoHyun Park
#402, 67, Gangnam-daero 94-gil, Gangnam-gu, Seoul 06131, Republic of Korea
T. +82-2-507-0870 · F. +82-2-507-0872 · mailbox@sarangip.com
Business Registration No. 214-13-55803
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