SARANG IP PEOPLE
The people behind your IP
Every professional at Sarang IP brings more than a decade of dedicated experience.
Managing Partner
SoHyun Park,
a trademark attorney
who understands brands.
MEMBERSHIPS
Korean Patent Attorney AssociationKorean Trademark & Design Association
International Trademark Association (INTA)
International Federation of Intellectual Property Attorneys (FICPI)
(former) President of the Korean Women Patent Attorney Association, 18th
ADMISSION & EXPERIENCE
Patent Attorney, 2007 (43rd)Hannam International Patent Office, 2007
Koreana Patent Firm, 2008–2012
Sarang IP Law Firm, 2012–
EDUCATION & TRAINING
B.S., Biology, Yonsei University, 2001B.S., Religion, Sogang University, 2003
LL.M. candidate, Intellectual Property Laws, Korea University, 2026–
Brand Expert Program, Yonsei University, 2012
Copyright Academy for Lawyers, 2012
INTA Certificate Program: The Lifecycle of a Trademark, 2025
Mobib Branding Academy, 2024
HFK Operating Partner, ‘Small Brand’ Program, 2024
Publications — free English editions2020, Trademark Essentials for Marketers
2021, Build Your Brand with Patents
2025, Surviving as a Brand on Earth: Global Trademark Battles
2021, Build Your Brand with Patents
2025, Surviving as a Brand on Earth: Global Trademark Battles
“I wrote these books to simplify complex IP laws and provide actionable insights for those who create. The true power of IP is realized when it is understood and shared.”
Industrial Design · Trademark
LEE, Kyoung Ho
Senior Partner
A veteran of veterans — 22 years as a KIPO examiner, followed by nearly two decades in private practice. Trial and litigation specialist.
Experience
Examiner, Korean Intellectual Property Office (KIPO), 1985–2007
Patent Attorney, 2002
LL.M., Intellectual Property, Korea University, 1997
Winners Int’l Patent Law Office, 2007–2023
Sarang IP Law Firm, 2024–
BioChemical · Pharma
YUN, Ji Young
Partner
Insight that bridges technology and law — a KAIST-trained specialist in chemical and bio patents.
Experience
B.S., BioChemical Engineering, KAIST, 2022
Patent Attorney, 2022
LEE & GO Patent IP Law Office, 2022–2025
Sarang IP Law Firm, 2025–
Chinese IP · Pharma · Computer
HE, YingLan
Partner — Chinese Patent Attorney
Your direct line to China — a Chinese patent attorney experienced in negotiation, mediation, and everything hard to put in writing.
Experience
B.S., Computer Science and Engineering, Northeastern University, China, 2002
B.S., Traditional Chinese Medicine, Liaoning University, China, 2005
LG Electronics (Shenyang), 2005–2007
Samsung SDI (Tianjin), 2008–2009
TNI IP Law Firm, 2012–2014
Sarang IP Law Firm, 2014–
Patent Attorney, China, 2015
Contact
WeChat: HEYL1028 · QQ: 287959460 / 2422318726
Mobile: +82-10-7609-6060 · Email: korea@sarangip.com
Mechanics · BM · Software · Design
SHIN, HangSoo
Director of Patent Team
A former developer with deep technical understanding. Inventor, problem-solver, idea man — and a Certified Valuation Analyst.
Experience
B.S., Mathematics, Yonsei University, 2002
LL.B., Bachelor’s Degree Exam for Self-Education, 2018
Certified Valuation Analyst, 2019
Certified IP Information Searcher / IP Analyst, 2017
PieSoft Co., Ltd., 2002–2003
Twobucks Co., Ltd., 2004–2005
Sarang IP Law Firm, 2012–
Foreign Trademark
HAHM, EunHye
Director of Foreign Trademark Team
Deep operational fluency built over 20 years — a trademark specialist who anticipates what clients need before they ask.
Experience
B.A., English, Hannam University, 2003
Ha Patent Office, 2003
Koreana Patent Firm, 2004–2011
Sarang IP Law Firm, 2012
C&S Patent Firm, 2013–2020
Sarang IP Law Firm, 2021–
Mechanics · Construction · Trademark
LEE, JaeHee
Advisory Partner
Experience
B.S., Mechanical Engineering, Yonsei University, 1998
Patent Attorney, 2007
API Co., Ltd., 1998–2001
S.Y. Cha Patent Office, 2007–2019
Sarang IP Law Firm, 2020–
Electric · Electronic
CHAE, MoonYoung
Advisory Partner
Experience
B.S., Electronic Engineering, Sogang University, 2003
MBA, Ajou University, 2013
Patent Attorney, 2013
Samsung Electrics, 2003
ERUUM IP Law Firm, 2008
C&S Patent & Law Office, 2012
ERUUM & LEEON IP Law Firm, 2013
Hyunmoon Patent & IP Law Firm, 2016
Sarang IP Law Firm, 2020–
ADVISORY ATTORNEYS AT LAW
Litigation partners for IP enforcement
IP Litigation
KIM, DongHun
Advisory Attorney at Law
A rare career path — joined KIPO as an examiner to become an IP-specialist lawyer. Diligent, attentive, and trusted.
Experience
B.S., Material Engineering, Korea University, 2002
J.D., WonKwang University, 2012
Attorney at Law, 2012
IPYEONG Law Firm, 2012
Koreana Patent Firm, 2013–2014
KIPO, 2015–2017
LAWBERRY Law Firm, 2018–
IP Litigation · Virtual Assets
LEE, DongJun
Advisory Attorney at Law
Startups, real estate, virtual assets, and intellectual property — an asset-focused lawyer with a cool head and a warm heart.
Experience
B.S., Industrial and Management Engineering, Korea University, 2011
J.D., Busan National University, 2020
Attorney at Law, 2020
DKL Partners Law Firm, 2021
Law Office KYUT, 2023
Law Office YULAM, 2024–