Unlike patents or designs, which have short lifespans and change constantly, brands build reputation and trust over time through continuous use. Once a brand earns recognition and credibility, it becomes…

There is a domestic brand called Playnomore that gained fame with its “eye bag” known as Shygirl. This bag was a playful parody of the French luxury brand Hermès’ Birkin…

As the online era takes center stage, the importance of branding has grown significantly. In the past, consumers associated products with specific locations—clothes from Dongdaemun, tools from Cheonggyecheon, and electronics…

With platforms like Amazon, Taobao, Tmall, and Shopee facilitating easy access to foreign markets, and global advertising opportunities through platforms like Google, Instagram, and Facebook, trademark disputes have become more…

With the rapid growth of online shopping, various types of platforms have emerged, including direct purchasing , shipping proxies, proxy purchases, and overseas delivery services. Recently, a significant ruling was…

Parallel Imports Are Permitted for Genuine Goods When foreign products are imported into a country, the typical scenario involves a domestic distributor or exclusive agent who signs a distribution contract.…

Trademarks are based on the principle of protecting those who register first, which means unregistered trademarks generally do not have legal rights. However, trademark law also aims to protect consumer…

In recent years, there has been a significant decline in trademark imitation filings in Korea. This change can be attributed to relaxed criteria for rejecting such applications and better-established guidelines…

Receiving a certified cease-and-desist letter is not the same as a legal document or lawsuit, but it does carry more weight than an email or verbal warning. When sent through…

As with any successful product, imitations are inevitable. If your product starts gaining traction and suddenly imitation products with similar concepts, trademarks, and packaging appear, the first step is to…