English version of [Trademark Essentials for Marketers] (published 2020) by Ms. Sohyun PARK, the representative partner of Sarang IP Law Firm

[Trademark Essentials for Marketers (EN)] 02. Think About It from the Beginning

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It’s surprisingly common for companies to contact me saying they want to register a trademark just a week before their product launch. This is absolutely unacceptable. These companies often assume that trademark registration is a given. However, registering a trademark is far more challenging than they expect. In most cases, not only will their trademark…

[Trademark Essentials for Marketers (EN)] 01. Register It Without Hesitation

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Have you heard the news about the famous Korean dessert franchise Sulbing finally invalidating a counterfeit trademark in China after seven years? When Sulbing entered the Chinese market, it faced a flood of counterfeit brands, leading the company to refund the contract fees of its Chinese franchise partners and ultimately withdraw from the market. Recently,…