English version of [Trademark Essentials for Marketers] (published 2020) by Ms. Sohyun PARK, the representative partner of Sarang IP Law Firm
According to trademark law, a trademark is defined as “any sign that identifies the goods of one party and distinguishes them from the goods of others,” i.e., a mark that indicates the provider of the goods. Identification as a Source Indicator – The Function of a Trademark Because of its ability to differentiate between one’s…
It’s surprisingly common for companies to contact me saying they want to register a trademark just a week before their product launch. This is absolutely unacceptable. These companies often assume that trademark registration is a given. However, registering a trademark is far more challenging than they expect. In most cases, not only will their trademark…
Have you heard the news about the famous Korean dessert franchise Sulbing finally invalidating a counterfeit trademark in China after seven years? When Sulbing entered the Chinese market, it faced a flood of counterfeit brands, leading the company to refund the contract fees of its Chinese franchise partners and ultimately withdraw from the market. Recently,…