INSIGHT BOARD

We share and communicate valuable experiences.
Having a map on difficult roads makes the journey easier.

[Trademark Essentials for Marketers (EN)] 1-02. Think About It from the Beginning

It’s surprisingly common for companies to contact me saying they want to register a trademark just a week before their product launch. This is absolutely unacceptable. These companies often assume that trademark registration is a given. However, registering a trademark is far more challenging than they expect. In most cases, not only will their trademark…

[Trademark Essentials for Marketers (EN)] 1-01. Register It Without Hesitation

Trademark Essentials for Marketers (EN)

Have you heard the news about the famous Korean dessert franchise Sulbing finally invalidating a counterfeit trademark in China after seven years? When Sulbing entered the Chinese market, it faced a flood of counterfeit brands, leading the company to refund the contract fees of its Chinese franchise partners and ultimately withdraw from the market. Recently,…

INSIGHT BOARD

We share and communicate valuable experiences. Having a map on difficult roads makes the journey easier.

[Trademark Essentials for Marketers (EN)] 1-02. Think About It from the Beginning

[Trademark Essentials for Marketers (EN)] 1-01. Register It Without Hesitation

We share and communicate valuable experiences.
Having a map on difficult roads makes the journey easier.