Yearly Archives: 2025

[Trademark Essentials for Marketers (EN)] 2-05. Domestic and International Trademark Registration Flow in the Global Era

Step 1: Simultaneous Preliminary Review for Domestic and International Registration During the new brand planning stage, assess the trademark’s registration possibilities both domestically and internationally.Make full use of free search platforms and obtain expert opinions from local representatives for key countries regarding your final candidates.If a non-exclusive trademark is selected, determine how to protect it…

[Trademark Essentials for Marketers (EN)] 2-04. The Trap of the Madrid System – Central Attack

The international trademark registration system is based on the concept of extending the territorial scope of a domestic (basic) trademark. Essentially, the basic trademark is replicated in other designated countries. However, this very concept of territorial extension is the greatest weakness of the Madrid System. If the basic trademark becomes invalid for any reason, the…

[Trademark Essentials for Marketers (EN)] 2-03. Actively Utilize the International Trademark Registration System

Due to the principle of territoriality, trademarks must be registered separately in each country. In today’s globalized business environment, this can impose a significant financial burden on companies. Managing and coordinating the different trademark registration systems and procedures for each country is also challenging. To alleviate this burden, the International Trademark Registration System was developed,…

[Trademark Essentials for Marketers (EN)] 2-02. Conduct International Trademark Searches from the Start : How to Perform a Global Trademark Search

If you need to consider overseas trademark registration from the brand-naming stage, what is the most efficient method of conducting a preliminary trademark review? The safest approach is to collaborate with patent attorneys in various countries to scan all proposed brand names and assess their registrability in both Korea and abroad. However, launching a new…

[Trademark Essentials for Marketers (EN)] 2-01. In the Global Era, Trademark Registration Is Necessary Overseas

It is rare for a startup to plan for export from the beginning. However, since Korea’s domestic market is small and its industrial structure is centered around export manufacturing, overseas expansion becomes essential for companies that have established a foundation. When entering foreign markets, trademark registration is the most powerful tool to protect a company.…

[Trademark Essentials for Marketers (EN)] 1-15. Rights of a Trademark Holder

Once trademark registration is completed, the holder gains a broad range of rights. Since trademarks are relatively intuitive and easy to understand, enforcing trademark rights tends to be simpler and more effective compared to other intellectual property rights. So, what specific rights does a trademark holder have? 1. Exclusive Monopoly Rights The fundamental purpose of…

[Trademark Essentials for Marketers (EN)] 1-14. Can You Continue Using a Trademark That Has Been Rejected?

Approximately 20% of all trademark applications are ultimately rejected. But what if you have already been using your trademark extensively? Should you immediately stop using it and change the brand name? The first thing to understand is that trademark registration is intended to prohibit third-party infringement, not to grant permission to use the trademark. Trademark…

[Trademark Essentials for Marketers (EN)] 1-13. Trademark Registration Can Be Rejected, But Don’t Worry Too Much

Determining whether a trademark is distinctive or similar to an existing one is subjective and lacks a definitive answer. Even with thorough preparation and expert consultation, there is always a chance that your application may be rejected. However, there’s no need to panic if you receive a rejection notice. Several remedies are available. Here are…

[Trademark Essentials for Marketers (EN)] 1-12. Three Key Points for Trademark Application

Step 1: Apply Exactly as You Intend to Use If your trademark is distinctive and no similar pre-registered trademarks exist, it’s time to submit your trademark application. The application process is referred to as “출원” (pronounced “chul-won”), meaning “submission of a formal request.” The act of filling out and submitting the application itself is straightforward.…

[Trademark Essentials for Marketers (EN)] 1-11. Understanding the Trademark Registration Process

Registration through Examination Some people mistakenly believe that filing a trademark application is similar to registering a business, assuming that all applications automatically result in registration. This is not true. Trademark applications undergo strict examination by the Korean Intellectual Property Office (KIPO) according to trademark law. On average, about 75% of applications are approved during…