[The Sarang Way] Don’t afraid of trial for cancellation of registered trademark not in use

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Understanding Trademark Protection and Non-Use Cancellation Trials Trademarks do not protect inventions; instead, they operate on a registration-based system. In other words, trademark law protects marks once they are registered, regardless of the reason they were created. However, this registration-focused system has led to issues where trademarks are preemptively registered without being used, effectively blocking…

[The Sarang Way] Is there imitation trademark registration? Never let it go!

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Trademark Protection and the Risks of Imitation Trademark protection operates on a registration-based system, meaning that the law prioritizes the protection of trademarks that have been registered. Under the territorial principle, trademark laws—including the Korean Trademark Act—only recognize and enforce trademark rights within the country where the trademark is registered. This principle has led to…

[The Sarang Way] We’ll establish multiple strategies to reduce costs for overseas patents that require high costs and heighten the possibility of registration.

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Key Facts about International Patent and Design Applications Applying for and registering a patent in Korea’s major trading partners—Europe, Japan, the US, and China—can cost approximately 100 million KRW. This cost applies to just four countries, not the entire world. However, the costs for application and registration themselves are not particularly high. In most cases,…

[The Sarang Way] Sarang IP Law Firm provides differential Chinese services.

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Introducing Attorney Yeong-ran Ha: Expert in Chinese Patent and Trademark Services At Sarang IP Law Firm, we are proud to have Attorney Yeong-ran Ha, a Chinese attorney with extensive experience and expertise in intellectual property law. Attorney Yeong-ran Ha’s Background Education: Graduated from two universities in China.Work Experience: Worked at the major Chinese subsidiaries of…

[The Sarang Way] How to Encounter Sarang IP Law Firm, on –Line

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Embracing Modern Communication for IP Services While trademarks and designs do not always require face-to-face meetings, understanding patent technologies often benefits from direct interaction. Preparing statements and clarifying complex concepts in person has traditionally been preferred for this reason. In particular, when building an IP portfolio, on-site visits to businesses have been essential. However, times…

[The Sarang Way] Let’s secure the broad scope of right, at maximum, through strategical design registration!

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Why Design Registration is Worth Considering Design registration, which protects the visual appearance of products, is often seen as less necessary and less effective than patent or trademark protection. This perception arises because design rights have a narrow scope, making it difficult to establish infringement when even slight differences exist between the designs. In addition,…

[The Sarang Way] There is a strategy for trademark application to heighten a high possibility of registration.

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Trademark Protection: What You Need to Know Unlike patents or designs, trademarks do not protect inventions. Instead, they identify and safeguard marks that serve as valuable brands for businesses. However, this protection is selective—it does not apply to all marks without exception. Certain marks cannot be exclusively used. For instance, using generic product descriptions or…