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Daily Archives: 08/27/2026

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[Expert Column] Parody or Infringement? What Korean Law Actually Asks

InsightsBy sarangip08/27/2026

Patagonia sued the drag performer and environmental activist Pattie Gonia in January 2026, seeking one dollar in damages. The nominal figure was the point: the company said it was protecting a mark, not pursuing money. What actually triggered the suit was not the persona, which had existed since 2018 — it was a 2025 trademark…

[Expert Column] In Korea, Anyone Can Oppose a Trademark — and the Clock Is Two Months

InsightsBy sarangip08/27/2026

In April 2026 the US Supreme Court declined to hear Curtin v. United Trademark Holdings, ending a six-year effort by a law professor and doll collector to stop the registration of RAPUNZEL for dolls and toy figures. She argued the name was generic and failed to function as a mark. No tribunal ever ruled on…

[Expert Column] What Korea Now Expects When You File an AI-Assisted Design

InsightsBy sarangip08/27/2026

Almost every design team now has generative tools somewhere in its workflow — for moodboards, for variant exploration, for the first fifty shapes nobody will use. Until recently, no patent office had said what that means for a design application. Korea has now said it. On 9 July 2026 the Ministry of Intellectual Property (MOIP)…

[Expert Column] Marking a Product “Patented” in Korea Can Be a Criminal Offence

InsightsBy sarangip08/27/2026

When a foreign company begins selling in Korea, packaging and product pages are usually localised for language, units and safety labelling. The intellectual property notices are almost never touched. The patent number that has sat on the box since the product launched at home stays exactly where it is. In Korea, that carried-over line is…

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